How to Measure Customer Lifetime Value (CLV) and Why It Matters for Retention

Introduction: Why CLV Is the North Star of Retention Most businesses focus on sales today—but the real growth lever lies in understanding what a customer is worth tomorrow. T...

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10 Customer Retention Strategies That Aren’t Just Discounts

Introduction: Retention Is the New Growth Most businesses obsess over attracting new customers, but the true power lies in keeping the ones you already have. Customer retention...

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